Buying a new home is a very special opportunity. Energy efficient, built for the latest plans for today’s market and affordability for the first time in a number of years. However, gaining the trust to get a commitment with a homebuilder is a very important issue. They want to have confidence that you will make it as a company until they close. With a budget that no longer includes merchandising model homes they must understand plans and trust that you have communicated the features and benefits in easy to understand language. I am offering , with the builder , all the time necessary to earn the trust and move on to the fun part of construction.
So, the GOOD NEWS is we pre-sell a plan that is almost ready for final architectural drawings (checking and re-checking to include compelling features in smaller square footage) and offering it for sale at a VERY GOOD introductory price. BAD NEWS we find we, in the new home industry, can be more rational for small mistakes, because we have been through this all the time in the pre-finalization of plans. However, homebuyers do not want logic, they want facts. They do not want risk. So THE WEARY might need support from previous buyers, assurance to limit risk without waiting for the final pricing in the contract or maybe just a deep breath and deciding to go for it!
One thing absolutely wonderful here at Borden’s Crossing is we take it seriously. I really enjoy the comments after the close. “We look back and realize we got to chose the lot we wanted, planning the kitchen seemed overwhelming but my friends visit and drool!” Even with some warranty issues that might need resolution. It becomes the GOOD, BETTER, AND PROUD OF MY NEW HOME!
-Pat Schlaefer
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