Nothing Beats Good Results!

On October 15th we hosted a realtor focus group breakfast. We were hoping to learn from our local “best of the best” realtors how we can partner with them for good results. Our builder, Harry Kantor, presented our newest and most successful floor plans that are specifically targeted to today’s buyers. Harry engaged the audience and impressed them with our customization programs. We have been able to satisfy many cultural needs and to build homes that are perfect for many individual lifestyles. We thank all who attended for the valuable advice and comments.

NOW, THE GOOD RESULTS!
We personally want to thank Linda November Broker/Owner of ReMax of Greater Princeton for bringing us a buyer within such a short time. We are already out of attorney review! This family has a tremendous amount of respect for Linda’s opinion since several of their family members are already Linda’s long-standing clients. Harry and I want to personally thank Linda and let her know we value the trust she has in our ability to make her clients very happy. Good luck!

Pat Schlaefer

Borden’s Crossing “To Your Health Event” A Huge Success!

I just wanted to share some news from the wonderful “To Your Health Event” we held on Sunday, October 3rd!

We invited families that had visited The Estates at Borden's Crossing before and all newcomers. Our local Wellness and Fitness Center, RWJ Hamilton Center for Health & Wellness, did a Pilates demo, and there was a nurse checking blood pressure, too. Everyone had an opportunity to learn about the new program “Fit Kids”. Free memberships were raffled, as were many free prizes. The kids had a ball with an international award winning face painter, as well as Dennis the Magician. There were lots of healthy treats, including one from event sponsor “Bai”, an 2010 award winning new drink, made from coffee fruit with lots of antioxidants!

Everyone knows interest rates are low, so of course a Wells Fargo representative was on hand to remind people that with low pricing in the new home market and historically low interest rates, now is the time to buy.

Cheers from The Estates at Borden’s Crossing as we celebrate your good health and happiness in your new home!

Wisdom from our homeowners!

This weekend one of our families – already excited about the start of their new home – was also delighted that the mortgage rates dropped. It allowed them to treat themselves to a few additional customizations without harming their monthly allowance for mortgage payments.

They also shared a story that I thought offered a good perspective on whether the glass is half empty or half full. A friend of theirs said they would continue to wait it out on buying a new home because rates and prices are probably going to fall even more. Our new homeowner said he would certainly not be happy to see that happen. As he remarked, “It would mean the economy is the tank and I would then worry if I will have a job!”

No doubt about it – The Time To Buy Is Now!

What’s New At Borden’s Crossing?

The summer was hot- hot -hot and so was the sales and construction schedule here at Borden’s Crossing!

Not only are we celebrating the success of our new floorplans, we are also loving the excitement of the young families who are waiting to move in. We will be sharing good news with three new couples who have chosen our community as the neighborhood where they will be raising their children! Three new blessed events… two baby girls will be arriving in October and January, and one baby (we do not know yet) arriving in November. They will be meeting two families that have twin boys, plus all of the other children in the community!

I am so happy about being involved in the wonderful world of new home sales. The buyers today are reflecting on the real reason they want to own a home… enjoying the lifestyle, backyard barbeques, kids playing ball in the cul-de-sac, making new friends, raising families.

For a while, we seemed to forget the joy of creating a home perfect for each family, and all we spoke about was investment. Years ago, investment was a “side benefit” – not the” best reason” to buy a new home. Now, we’ve returned to our roots! The very best reason to own a home is as an investment in long-term enjoyment, accruing many life experiences and creating wonderful memories.

Patricia Schlaefer

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Thanks Harry!

Harry Kantor the builder of The Estates at Borden’s Crossing hosted a Meet the Builder Event Sunday May 23 . It was a huge success. Email invitations and advertising brought a large group of prospective homebuyers to our Sales Center. “ A Slice of the Good Life!” was the theme and Harry introduced the latest value engineered floorplan “The Hamilton” to the guests. All joined in at the pizza party to have a slice of some scrumptious famous tomato pie pizza’s from a local restaurant “Marcello’s” . Harry wanted to tell the story personally to share his enthusiasm in bringing compelling plans at very affordable pricing. The Hamilton starts at $399,000 and is a Certified New Jersey Energy Star Home, built on a half acre homesite. Check our website www.bordenscrossing.com to learn more about The Hamilton and our other plans from 2,450 square feet to estate plans up to 4,600 square feet.

Phase III Opening at The Estates at Borden's Crossing

“The only thing to be afraid of now is NOT buying a new Home.”

The Estates at Borden’s Crossing is celebrating the opening of Phase III. This new phase has the best choice of homesites to date. A lovely 13 home cul de sac, home sites with woods behind and walk out basements. Choices that won’t happen again.

Homes from $399,000 and estate floor plans from the upper $400,00’s is an opportunity you won’t want to be too late for and have to settle for less anywhere else.

Live In Bordentown, close to major highways, new upscale shopping, good schools and the quaint Bordentown City minutes away.

Two homes left before price increase.

ONLY 20 DAYS LEFT FOR OUR HOMEBUYERS INCENTIVE - $8,000 FOR EVERY HOMEOWNER TOWARDS OPTIONS.

For more information call 609 298-8988

Spring Wildflower Walk at Crystal Lake Park

Saturday, April 10 FREE 10:00am – 12:00pm

Location: Crystal Lake Park

A botanical walk through a highly unique forest habitat, searching for spring wildflowers. Dress

for the weather, wear proper shoes for hiking. Trails are very steep in some sections and are not recommended for inexperienced hikers. Bring binoculars. Registration required. Rain date is April 11, same time.

This new Burlington County Park is just minutes from Bordentown City, off Axe Factory Road

To register for this Burlington County Parks nature program, please call 609-265-5068 – programs are FREE.

Dress for weather –– rain cancels

For parks directions, go to http://www.co.burlington.nj.us/parks

Bordentown City Environmental Commission

www.bcec.us

Go Green at Borden's Crossing!

With an "environmentally responsible master plan", The Estates at Borden’s Crossing is a eco-conscious community. We've taken great pains to protect the adjacent Mile Hollow Run and situate each home so that its back is either to preserved wooded areas, or has additional planted areas. Each home itself lies on a half acre property, with attention given to the balance of openness and privacy. To greater optimize the standard of living, the site plan was designed as a self-contained open space network, where roads promote "one way in, one way out passage" and block outside traffic from entry.

The Estates at Borden’s Crossing is Energy Star certified, making each home about 20-30% more energy efficient than non-certified homes. Not only can you have peace of mind by living in a “green” home, this saves you hundreds of annual dollars on utility costs, heightens appraisals about 10%, and improves indoor air quality and consistent temperatures.

THE GOOD, THE BAD AND THE WEARY!

Here I am waiting for the sunny spring weather and future homebuyers who get it! I am feeling that the news is - families shopping now have to some extent have come to the realization of the market stabilization. Something I know for sure.

Buying a new home is a very special opportunity. Energy efficient, built for the latest plans for today’s market and affordability for the first time in a number of years. However, gaining the trust to get a commitment with a homebuilder is a very important issue. They want to have confidence that you will make it as a company until they close. With a budget that no longer includes merchandising model homes they must understand plans and trust that you have communicated the features and benefits in easy to understand language. I am offering , with the builder , all the time necessary to earn the trust and move on to the fun part of construction.

So, the GOOD NEWS is we pre-sell a plan that is almost ready for final architectural drawings (checking and re-checking to include compelling features in smaller square footage) and offering it for sale at a VERY GOOD introductory price. BAD NEWS we find we, in the new home industry, can be more rational for small mistakes, because we have been through this all the time in the pre-finalization of plans. However, homebuyers do not want logic, they want facts. They do not want risk. So THE WEARY might need support from previous buyers, assurance to limit risk without waiting for the final pricing in the contract or maybe just a deep breath and deciding to go for it!

One thing absolutely wonderful here at Borden’s Crossing is we take it seriously. I really enjoy the comments after the close. “We look back and realize we got to chose the lot we wanted, planning the kitchen seemed overwhelming but my friends visit and drool!” Even with some warranty issues that might need resolution. It becomes the GOOD, BETTER, AND PROUD OF MY NEW HOME!

-Pat Schlaefer

Another Great Reason to Live at Borden's Crossing

New Jersey now has 6 great addresses for Fall Fashion!

The Shoppes at Cross Keys, Flemington, Hamilton, North Brunswick, Old Bridge and Union Hill are homes to the finest retailers in the country, including*:

Clark Shoes

Aerosoles

Ann Taylor Loft

Banana Republic

Chico's

Coldwater Creek

Jos. A. Banks

Justice-Just for Girls

New York & Company

White House Black Market

Plus, great food at such restaurants*:

Bensi Ristorante Italiano

Chipotle

Panera Bread

Salsarita's

Starbucks

Where Style Meets Convenience!

TheShoppesAtCrossKeys.com

TheShoppesAtFlemington.com

TheShoppesAtHamilton.com

TheShoppesAtNorthBrunswick.com

TheShoppesAtOldBridge.com

TheShoppesAtUnionHill.com

*Not all stores and restaurants are at each center. Go to their respective websites for a complete list.

Thoughts from Pat Schlaefer

I was just thinking isn't a new home quite amazing? What a positive effect on the economy. Just think for a moment. It starts with a choice of dirt! Wow we move it around. Before you know it we get all these contractors and vendors on board. Over 200,000 components wood, steel, nails, glass, insulation, sheetrock, tiles, flooring, etc. The list goes on and it all comes together! Sometimes, you feel like you are losing it! But the day of closing this "mini miracle" comes together. Worth it?? You bet! A green, energy efficient, healthy home, just the way you want it. Maybe I am just day dreaming getting back from the International NAHB Convention. After 30 years in the business, it never gets stale, always new ideas, new trends. "New is for ME"

Pat Schlaefer